{"id":15990,"date":"2023-01-26T10:15:40","date_gmt":"2023-01-26T10:15:40","guid":{"rendered":"https:\/\/betterplaceweb.com\/?page_id=15990"},"modified":"2023-06-14T15:50:38","modified_gmt":"2023-06-14T15:50:38","slug":"betterplace-automatiza","status":"publish","type":"page","link":"https:\/\/betterplaceweb.com\/en\/subvenciones\/betterplace-automatiza\/","title":{"rendered":"Betterplace Automatiza"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; 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bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221;]\n<h1 style=\"text-align: center;\"><span style=\"color: #fdc300;\">Betterplace Automatiza<\/span><\/h1>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<p style=\"text-align: justify;\">El proyecto consiste en automatizar el proceso de ventas de Betterplace, de cara a que cualquier Lead (cliente potencial) pueda probar y contratar el servicio de manera totalmente aut\u00f3noma, en cualquier parte del mundo, a cualquier hora del d\u00eda y sin necesidad de intervenci\u00f3n humana.<\/p>\n<p style=\"text-align: justify;\">Los objetivos son m\u00faltiples:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Permitir que los Leads interesados puedan contratar de manera aut\u00f3noma<\/li>\n<li>Facilitar el trabajo del equipo comercial<\/li>\n<li>Crear una base de datos de informaci\u00f3n de Leads que nos permita catalogar los diferentes tipos de clientes y optimizar su experiencia en el producto en base a esa informaci\u00f3n<\/li>\n<li>Facilitar la expansi\u00f3n a nivel internacional.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Para lograr los objetivos se utilizan una serie de herramientas externas y otras desarrolladas internamente, que recopilan la informaci\u00f3n de potenciales clientes, la mandan a diferentes herramientas, actualizan la informaci\u00f3n en tiempo real, adaptan los mensajes a potenciales clientes dependiendo de la informaci\u00f3n recopilada y permiten el pago de manera totalmente autom\u00e1tica.<\/p>\n<p style=\"text-align: justify;\">Los resultados del proyecto son los siguientes:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Implementaci\u00f3n de un registro a la aplicaci\u00f3n de varios pasos para recopilar informaci\u00f3n del potencial cliente, desarrollado internamente<\/li>\n<li>Almacenamiento de toda la informaci\u00f3n en nuestro sistema interno y en el CRM (Customer Relationship Management) en tiempo real<\/li>\n<li>Implementaci\u00f3n de un &#8220;Product tour&#8221; que hace un &#8220;onboarding&#8221; del producto a todos los nuevos usuarios dependiendo de la informaci\u00f3n recopilada durante el registro a trav\u00e9s de una herramienta externa conectada con API a nuestra base de datos interna<\/li>\n<li>Automatizaci\u00f3n de correos electr\u00f3nicos y popups (ventanas emergentes) con contenido de valor durante la prueba a trav\u00e9s de una herramienta externa conectada con API a nuestra base de datos interna<\/li>\n<li>Automatizaci\u00f3n del sistema de ventas a trav\u00e9s de TPV, desarrollado 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