1. CREATE AN ATTENTION-GRABBING POST<\/strong><\/span><\/h3>\nThe key is to create a post that will grab users\u2019 attention<\/strong>. There are loads of tools out there that can help you create super fast and attractive posts to start attracting clients; I recommend \u2794 Canva<\/em><\/strong><\/a><\/p>\nIn order to attract owners with posts, you need to choose text that grabs the user\u2019s attention, <\/strong>letting them know that you have the solution to their needs<\/strong> to draw them in.<\/p>\nAll owners wanting to sell their property need to know the price, so I suggest you start by creating a post in which you offer a property valuation<\/strong>. This will grab their attention and get you one step closer to securing their contact details.<\/p>\nHere\u2019s an idea of a text that goes straight to the point: Want to find out how much your home is worth?<\/em><\/p>\n![\"A](\"https:\/\/betterplaceweb.com\/wp-content\/uploads\/2021\/12\/a-adir-un-poco-de-texto-1.png\" "\\"Betterplace")
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Other ideas for text that will capture people\u2019s attention<\/strong> could be… Would you like to know the price of your property?\u2019 <\/em>or \u2018You\u2019re thinking about buying, but you need to sell your house first… at [Name of your estate agency] we offer property valuations with no commitment\u2019<\/em><\/p>\nI recommend you highlight that the valuation comes with no commitment<\/strong>, and to do that you can use phrases like<\/strong>, \u2018We valuate your property with no commitment\u2019, \u2018We do your initial home valuation for free\u2019 or \u2018We valuate your home for free and with no commitment<\/em>\u2019, <\/em>which will make them more open to asking for one.<\/p>\nTo build more trust and professionalism<\/strong> you can add your logo<\/strong>. This also helps users be able to identify you from the get-go. Adding a picture<\/strong> to your post will also help grab users\u2019 attention. Photographs in warm hues, unedited and unsaturated, like the one I used for the example, work best.<\/p>\n2. COLLECT THE CONTACT DETAILS<\/strong><\/span><\/h3>\nOnce the post is ready to be uploaded to Facebook, there are two ways you can collect the contact details; using a form<\/strong> or with a automatic valuation tool.<\/strong><\/p>\n\n- \n
FORM<\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\nYou probably have a contact form on your website<\/strong>, so when you post on Facebook, insert the URL of your website<\/strong> so that individuals can ask for a valuation by filling out your form.<\/p>\nIf you don\u2019t have a form on your website, don\u2019t worry. Here\u2019s how you can quickly and easily attract individuals using a Google Form<\/a>.<\/p>\nOnce you\u2019ve organised the post and the form, you\u2019ll start receiving contact details through Facebook. For each of the contact details you receive, the next step would be to send them a valuation of their home via email. Use that email to secure a viewing in which you can take a look at the property and offer them a more accurate and professional valuation.<\/p>\n
DON\u2019T FORGET!<\/strong> Don\u2019t take too long to send the valuation, no one likes to wait. Keep track of every request you receive so that you don\u2019t forget to answer any of the individuals\u2019 questions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n\n- AUTOMATIC VALUATION TOOL<\/strong><\/span><\/li>\n<\/ul>\n
Another way to collect contact details from your post is with a web valuation tool<\/strong> that lets you automate the process to look more professional. Some even let you personalise them, and customising the colour and adding your logo is key to building trust. Here\u2019s an example of how automatic valuation tools work.<\/strong><\/p>\n![\"Im](\"https:\/\/betterplaceweb.com\/wp-content\/uploads\/2021\/12\/im-genes-post-3-1024x576.png\" "\\"Valorador")
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Another advantage is that the potential client won\u2019t get cold feet<\/strong> as they will know the estimated price instantly<\/strong> and get a detailed report of their property within seconds<\/strong> (property data, estimated price, comparables in the area, etc.). This immediacy will give you a huge advantage over other real estate agencies as you\u2019ll get to be the first one to offer them a report and get their contact details.<\/strong><\/p>\n![\"Informe](\"https:\/\/betterplaceweb.com\/wp-content\/uploads\/2021\/12\/informe-valo-ingles.png\" "\\"Valorador")
[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”40″ bottom_margin=”40″ centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text”]\n
Get FSBO leads<\/h4>\nTry for free. No credit card required<\/span><\/h5>\n[\/nectar_highlighted_text][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Start free trial” margin_top=”0″ margin_bottom=”20″ margin_left=”0″ margin_right=”0″ url=”https:\/\/betterplaceapp.com\/en\/basic?tpv=end&utm_source=Blog&utm_medium=Boton&utm_campaign=1_captar_automatico_FB”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Lastly, I recommend you specify in your email that it\u2019s an automatic response with only an approximate valuation<\/strong> as it doesn\u2019t take into account certain variables, and that in no way does it work as a professional valuation. For example, with the Betterplace website valuation tool<\/strong> <\/a>the individual will receive the report and a message in which this information is explained to them. This encourages individuals to reach out to you to ask for a more accurate valuation.<\/p>\n
In order to attract owners with posts, you need to choose text that grabs the user\u2019s attention, <\/strong>letting them know that you have the solution to their needs<\/strong> to draw them in.<\/p>\n All owners wanting to sell their property need to know the price, so I suggest you start by creating a post in which you offer a property valuation<\/strong>. This will grab their attention and get you one step closer to securing their contact details.<\/p>\n Here\u2019s an idea of a text that goes straight to the point: Want to find out how much your home is worth?<\/em><\/p>\n Other ideas for text that will capture people\u2019s attention<\/strong> could be… Would you like to know the price of your property?\u2019 <\/em>or \u2018You\u2019re thinking about buying, but you need to sell your house first… at [Name of your estate agency] we offer property valuations with no commitment\u2019<\/em><\/p>\n I recommend you highlight that the valuation comes with no commitment<\/strong>, and to do that you can use phrases like<\/strong>, \u2018We valuate your property with no commitment\u2019, \u2018We do your initial home valuation for free\u2019 or \u2018We valuate your home for free and with no commitment<\/em>\u2019, <\/em>which will make them more open to asking for one.<\/p>\n To build more trust and professionalism<\/strong> you can add your logo<\/strong>. This also helps users be able to identify you from the get-go. Adding a picture<\/strong> to your post will also help grab users\u2019 attention. Photographs in warm hues, unedited and unsaturated, like the one I used for the example, work best.<\/p>\n Once the post is ready to be uploaded to Facebook, there are two ways you can collect the contact details; using a form<\/strong> or with a automatic valuation tool.<\/strong><\/p>\n You probably have a contact form on your website<\/strong>, so when you post on Facebook, insert the URL of your website<\/strong> so that individuals can ask for a valuation by filling out your form.<\/p>\n If you don\u2019t have a form on your website, don\u2019t worry. Here\u2019s how you can quickly and easily attract individuals using a Google Form<\/a>.<\/p>\n Once you\u2019ve organised the post and the form, you\u2019ll start receiving contact details through Facebook. For each of the contact details you receive, the next step would be to send them a valuation of their home via email. Use that email to secure a viewing in which you can take a look at the property and offer them a more accurate and professional valuation.<\/p>\n DON\u2019T FORGET!<\/strong> Don\u2019t take too long to send the valuation, no one likes to wait. Keep track of every request you receive so that you don\u2019t forget to answer any of the individuals\u2019 questions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n Another way to collect contact details from your post is with a web valuation tool<\/strong> that lets you automate the process to look more professional. Some even let you personalise them, and customising the colour and adding your logo is key to building trust. Here\u2019s an example of how automatic valuation tools work.<\/strong><\/p>\n <\/p>\n Another advantage is that the potential client won\u2019t get cold feet<\/strong> as they will know the estimated price instantly<\/strong> and get a detailed report of their property within seconds<\/strong> (property data, estimated price, comparables in the area, etc.). This immediacy will give you a huge advantage over other real estate agencies as you\u2019ll get to be the first one to offer them a report and get their contact details.<\/strong><\/p>\n<\/p>\n2. COLLECT THE CONTACT DETAILS<\/strong><\/span><\/h3>\n
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FORM<\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\n
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<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” text_color=”dark” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”40″ bottom_margin=”40″ centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”regular” style=”full_text”]\nGet FSBO leads<\/h4>\n
Try for free. No credit card required<\/span><\/h5>\n[\/nectar_highlighted_text][nectar_btn size=”jumbo” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Start free trial” margin_top=”0″ margin_bottom=”20″ margin_left=”0″ margin_right=”0″ url=”https:\/\/betterplaceapp.com\/en\/basic?tpv=end&utm_source=Blog&utm_medium=Boton&utm_campaign=1_captar_automatico_FB”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Lastly, I recommend you specify in your email that it\u2019s an automatic response with only an approximate valuation<\/strong> as it doesn\u2019t take into account certain variables, and that in no way does it work as a professional valuation. For example, with the Betterplace website valuation tool<\/strong> <\/a>the individual will receive the report and a message in which this information is explained to them. This encourages individuals to reach out to you to ask for a more accurate valuation.<\/p>\n