{"id":9408,"date":"2021-12-20T11:37:11","date_gmt":"2021-12-20T11:37:11","guid":{"rendered":"https:\/\/betterplaceweb.com\/how-to-convince-an-owner-who-doesnt-want-agencies\/"},"modified":"2022-06-15T16:28:29","modified_gmt":"2022-06-15T16:28:29","slug":"how-to-convince-an-owner-who-doesnt-want-agencies","status":"publish","type":"post","link":"https:\/\/betterplaceweb.com\/en\/how-to-convince-an-owner-who-doesnt-want-agencies\/","title":{"rendered":"How to convince an owner who doesn\u2019t want agencies"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\">4 tricks to convince an owner who doesn\u2019t want agencies and successfully overcome the 1st call<\/h2>\n<p>&nbsp;<\/p>\n<p>It\u2019s time for a new Tuesday blog! Have you ever had problems <strong>getting an individual to listen to you<\/strong> on the first call? I\u2019m sure it\u2019s happened more than once. <strong>Well, in today\u2019s post I\u2019m going to tell you <\/strong>4 tricks to convince an owner who doesn\u2019t want agencies and successfully overcome the 1st call.<\/p>\n<h3 style=\"padding-left: 40px;\"><span style=\"color: #fdc300;\"><strong>1. Structure the call<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Bear in mind that you\u2019re calling someone who doesn\u2019t know you, so it\u2019s very important that you explain <strong>who you are<\/strong>, <strong>where you\u2019re calling from<\/strong> and <strong>why you\u2019re calling. <\/strong><\/p>\n<p>The goal of the call is to secure a meeting with this person. You have to convince an owner who doesn\u2019t want agencies, so it\u2019s important to be <strong>friendly<\/strong> at all times and have a <strong>positive attitude<\/strong>. This will let them know that <strong>your aim is to help them<\/strong>, not to make a commission.<\/p>\n<p>One thing I recommend is for you to create a <strong>list with the most common excuses<\/strong> and prepare arguments to counter them. Most homeowners have the same excuses, so here\u2019s an example of arguments to refute the most common ones.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em><strong>\u2018Thanks, but I don\u2019t have time\u2019<\/strong> <\/em>\u27a1\ufe0f When they give you this excuse, ask them when they hold their viewings and invite them to have a coffee with you after the last one so that you can meet them and explain how you work. In this way, you\u2019re suggesting to meet up them when they have availability and at the same time you\u2019re dismantling their \u2018I don&#8217;t have time\u2019 excuse.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em><strong>\u2018I\u2019m sorry, but I don\u2019t want agencies.<\/strong>\u00a0 <\/em>\u27a1\ufe0f Here, make yourself seem calm. Tell them that you\u2019re calling not to get them to hire you, but for them to get to know you. Tell them that in your experience, individuals who start off managing the sale on their own end up becoming overwhelmed due to lack of time, and this leads the sale to fall apart.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong><em>\u2018I\u2019<\/em><em>ve had bad experiences in the past, I\u2019m not interested\u2019\u00a0 <\/em><\/strong>\u27a1\ufe0f In this case, ask them whether they\u2019ve ever been upset with their doctor, mechanic or any other professional and stopped going, they\u2019re bound to say no. So try to explain that just because they had a bad experience doesn\u2019t mean they\u2019re all the same, they just need to try another professional.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 style=\"padding-left: 40px;\"><span style=\"color: #fdc300;\"><strong>2. \u2018Show them\u2019 your contact book<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>When you talk to an owner, it\u2019s very important you know their \u2018weaknesses\u2019 and if there\u2019s one thing most of them have in common, it\u2019s their <strong>interest in selling quickly<\/strong>.<\/p>\n<p>One thing that works in your favour is that you already know the characteristics of the property. You can tell them that <strong>you have clients who are looking for a home with similar characteristics to theirs<\/strong>\u2014 this will grab their attention and interest.<\/p>\n<p>A good idea is to give them a <strong>brief description of these characteristics<\/strong>. This will show them that you\u2019ve done your research on their specific case and it\u2019s not just another call.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;40&#8243; bottom_margin=&#8221;40&#8243; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; centered_text=&#8221;true&#8221; background_color=&#8221;#f7f7f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221;]\n<h4 style=\"text-align: center;\">Get FSBO leads<\/h4>\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Try for free. No credit card required<\/span><\/h5>\n[\/nectar_highlighted_text][nectar_btn size=&#8221;jumbo&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Start free trial&#8221; margin_bottom=&#8221;20&#8243; url=&#8221;https:\/\/betterplaceapp.com\/en\/basic?tpv=end&#038;utm_source=Blog&#038;utm_medium=Boton&#038;utm_campaign=3_no_quiere_agencias&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"padding-left: 40px;\"><span style=\"color: #fdc300;\"><strong>3. Highlight the benefits of your services<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Talk about <strong>your services as an extra help<\/strong> and not as a commission. Below are 2 important aspects that you can highlight.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Experience.<\/strong> Let them know that in your experience, selling a home is difficult and time consuming, and that this often causes individuals to get tired and the sale to take much longer. On the other hand, your knowledge and client portfolio will make the process much faster.<\/li>\n<li><strong>Resources.<\/strong> Oftentimes, owners only list their home on 1 or 2 real estate portals and don\u2019t consider other options. Here you can offer to post their home on your <strong>social media<\/strong> or even <strong>create a paid ad campaign<\/strong> to significantly increase the property\u2019s visibility and therefore their sales opportunities.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>If one of your social networks is Facebook, here is our first post in which I explain <strong><a href=\"https:\/\/betterplaceweb.com\/en\/?p=9367&amp;preview=true\">how to automatically attract individuals through Facebook<\/a>.<\/strong><\/p>\n<h3 style=\"padding-left: 40px;\"><span style=\"color: #fdc300;\"><strong>4. Individuals vs professionals<\/strong><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Last but not least, explain the difference between selling the property on their own and doing it with the services of a professional. The best way to back up this claim is to prepare an<strong> property<\/strong> <strong>report<\/strong> with the following data:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How long flats listed by individuals have been on the market in their area and not been sold.<\/li>\n<li>How much the owners had to drop their price in order to sell their home.<\/li>\n<li>The % of properties sold by real estate companies compared to individuals in the area.<\/li>\n<li>A comparison between the supply and demand in the area for properties that have the same characteristics as theirs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By offering them a report like this one plus the rest of your arguments, the individual will realise the time and effort that goes into selling a home. As an added bonus, it also <strong>gives your work credibility<\/strong>. This will make the owner more open to having a meeting with you, and they will be more likely to consider hiring your services to help sell their home.<\/p>\n<p>You can quickly and easily obtain all the data mentioned in this article with <strong>BetterPlace<\/strong> through our <strong>Property Report. <\/strong><strong>If you\u2019re already a Betterplace user, <\/strong>but <strong>don\u2019t know how to get the property report<\/strong>, don\u2019t panic, <a href=\"https:\/\/betterplace.froged.help\/docs\/en\/56839625-recruitment-report-to-convince-private-owners\">this article shows you how to do it.<\/a>[\/vc_column_text][vc_column_text]If you still haven\u2019t tried the tool, <a href=\"https:\/\/betterplaceapp.com\/en\/basic?tpv=end&amp;utm_source=Blog&amp;utm_medium=Boton&amp;utm_campaign=3_no_quiere_agencias\"><strong>click here to start your free trial<\/strong><\/a> and start using the property report to successfully overcome the 1st call![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":7624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[89],"tags":[118,95,93,91,97],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - 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