AI assistant for real estate agencies
Realmaker handles your leads
while you close.
Replies in seconds on WhatsApp, Instagram and Messenger, answers your portal enquiries and asks every contact the questions you would ask. You get a complete lead record, ready for your call.
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Realmaker interface with sample data.
Works with what you already use
Channels, portals, CRM and calendar. Realmaker connects to the tools you already have.
Day to day
Sound familiar?
When more contacts come in than you can handle, opportunities slip away. Here’s what changes when Realmaker replies for you.
Unanswered messages
A WhatsApp at 10.30pm, a direct message on a Sunday, an idealista enquiry while you’re showing a flat.
With Realmaker: Realmaker replies at any hour on WhatsApp, Instagram and Messenger, and answers every portal enquiry.
The same questions, every day
Buying or renting? Which area? What budget? And again with the next one.
With Realmaker: The assistant asks them for you, one at a time, and never asks again what the contact has already said.
Glued to your phone all day
You check every notification in case it’s a client, even at a viewing or at dinner with your family.
With Realmaker: We only alert you when it matters: a qualified lead, a booked viewing or someone asking to speak to you.
How it works
From “Is it still available?” to a booked viewing
This is how Realmaker handles every contact: it replies, asks what matters, finds the property, books the viewing and hands you the lead record. You decide when to step in.
01 · Replies
A reply in seconds, at any hour
When someone writes on WhatsApp, Instagram or Messenger, Realmaker replies with your welcome message and carries on the conversation. If you’d rather it didn’t look instant, choose how many seconds it waits before replying.
- Understands voice notes and images
- Replies in the contact’s language
- Groups messages sent in a row before replying
- Four personalities, from professional and approachable to witty and easy-going
Emma Clarke
+34 600 000 118
Hi, I saw the villa in Nueva Andalucía. Is it still available?
23:40
Hi! 👋 Thanks for getting in touch. So I can help, could I take your full name?
23:40
Voice note
Transcribed
Emma Clarke. We’re looking for somewhere to move into in the spring.
23:41
02 · Qualifies
The questions you’d ask, in the same order
First it finds out whether they want to buy, sell, rent or let. Then it asks the property type, area and budget, or the price they expect if they’re selling, plus the questions you add for that profile.
- Buyer, seller, tenant and landlord, each with their own path
- Your own questions, open text or multiple choice
- Never asks what it already knows: on WhatsApp it doesn’t ask for the phone number
- On WhatsApp, options appear as buttons and lists
On WhatsApp
Do you need a mortgage?
23:42
7 of 7 answered
Actions
03 · Finds the property
Talks about your listings, not anyone else’s
If the contact asks about a listing, Realmaker finds it in your portfolio by reference, title or link. If they’re not sure which one, it sends your listings page, filtered to what they’re after, so they can tap “I’m interested!”.
- Listings synced from idealista, Fotocasa, Habitaclia, pisos.com and Immobiliare.it, or from Inmovilla
- Never makes up prices or features
- See which listings they opened and which one they tapped “I’m interested!” on
- If nothing fits and the contact agrees, they’re saved as a buyer request
04 · Books the viewing
The viewing in your calendar, without a phone call
When the contact fits a property, the assistant offers the free slots you’ve opened for it. They choose the day and time on the booking page and the viewing goes into your Google Calendar.
- Only suggests times within your availability
- Takes into account what’s already busy in your Google Calendar
- The contact gets the confirmation in the same chat
- You get a “Visit booked” alert
Property visit booking
Villa with pool in Marbella
Available dates
Available times
Your booking request has been sent.
Actions
05 · Hands you the lead
It alerts you and leaves the lead record ready
When it’s done, the assistant asks how the contact would like you to get in touch, says goodbye and steps aside. You get the alert and decide: call, share the contact sheet or send it to your CRM in one click.
- Push and email alerts: qualification, viewing booked or someone asking to speak to a person
- Contact sheet as a PDF or image, with your agency’s logo
- A demand email for your CRM and, with Inmovilla, the owner prospect
- If you write, the assistant stops replying to that contact
Realmakernow
New alert: Visit booked
Emma Clarke · Villa with pool in Nueva Andalucía, Marbella · 22/10/2026, 18:30
Contact sheet
BuyerFirst contact
14/10/2026
Contact name
Emma Clarke
Phone
+34 600 000 118
Qualification level
7 of 7 answered
Shared from Realmaker AI
Want to see it with your own leads?
Features
All of Realmaker at a glance
Besides replying, qualifying, finding the property and booking the viewing, this is what every plan includes.
Channels
Reply where they message you
WhatsApp, Instagram and Messenger, with the same assistant and the same questions. Everything lands in one inbox.
- Official API
- Same number
- Buttons and lists
- Keyword comments
Portal leads
Every portal enquiry, answered
Connect your email (Gmail, Outlook or any other mailbox) and every idealista, Fotocasa and pisos.com enquiry becomes a conversation: Realmaker replies by email with the property details and a button to carry on over WhatsApp.
- Gmail
- Outlook
- IMAP
- Demand
CRM
Your CRM, in one click
Nothing goes to your CRM unless you decide so: one click sends a demand email your CRM can import; with Inmovilla you can also sync your listings and create the owner prospect.
- Demand email
- Inmovilla
- Google Contacts
- Contact sheet as PDF or image
Visit bookednow
Emma · Villa with pool in Marbella · Thursday, 18:30
Alerts and mobile app
Your leads, on your phone too
Every alert reaches you by push and by email, and the mobile app holds your conversations, contacts and listings.
- Push
- Mobile app
Control and privacy
The assistant works for you. Never instead of you.
- Step in whenever you wantIf you write from your WhatsApp Business app or from Instagram, the assistant stops replying to that contact. You can pause it with a switch, per contact or per channel, and if someone asks to speak to a person, you’re alerted straight away.
- It never makes things upIt answers with your synced portfolio’s data and never makes anything up; it doesn’t negotiate prices or promise availability it can’t confirm.
- Your data, under the GDPRYour agency is the controller of its contacts’ data and Realmaker acts as processor under Article 28 of the GDPR.
Customer stories
They reply faster. And they say so.
Agents and agencies already working with Realmaker, in their own words.
Go4 Asturias Inmobiliaria · Customer story
“Realmaker is like someone listened to my thoughts over the past years to help organise my life and work, gaining time for the first, and quality for the second. A miracle!”
“It’s like having 3‑4 people working with me.”
- +38%leads
“The best leads used to come in at 10pm or on Sundays and we’d lose them. With Realmaker AI we handle WhatsApp, Instagram and Messenger 24/7. We’ve captured 38% more leads just by always being available.”
Jean VieiraAgent, ICON(translated from Spanish) - 3xleads
“Before, I had messages scattered across WhatsApp, Instagram and Messenger. Now everything is in one place, qualified and prioritised. I’ve tripled my leads without spending more on advertising.”
Laura FernándezIndependent broker · Inmobiliaria Costa del Sol(translated from Spanish)
Figures as each customer gives them in their testimonial. Quotes translated from Spanish.
Fewer hours replying. More time to win listings.
Realmaker takes care of the repetitive work so you can spend your day on what adds the most value: winning exclusive listings and closing deals.
Request information about Realmaker- 15 hsaved every week
- 3xmore qualified leads
- 24/7automatic availability
- 3integrated channels (WhatsApp, Instagram and Messenger)
Plans
Plans based on the messages you handle
Every plan includes the same features; what changes is the volume of messages. Request information and an agent will help you choose.
Professional
RecommendedFor agents and agencies with a steady flow of contacts
5,000messages a month
1 user included
Premium
For high-volume agencies
Custommessages a month, to suit your volume
1 user included
Included in every plan
- All channels (WhatsApp, Instagram, Messenger)
- Property catalogue
- Advanced alert system
- CRM connection
FAQ
What we’re often asked
Any questions left? Leave us your details and we’ll tell you how Realmaker fits your agency.
What exactly does Realmaker do?
Do I need to be a Betterplace customer?
How do I get started with Realmaker?
Which channels and portals does it work with?
Do I have to change my CRM?
Can I step in at any time?
Can it make up prices or features?
What about data protection?
Try it on your next leads
Leave us your email and phone number and a Realmaker agent will tell you how it fits your agency. We’ll help you get set up.
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